Football Manager Logo

Football Manager is a football management simulation produced by Sports Interactive and published worldwide by Sega. It has gone on to win numerous awards and continues to dominate the genre of sports management simulations today.

In May 2004 I won £10k in a design competition to create the new identity for the then upcoming new football simulation.

From six thousand international entries my concept was chosen by an online public vote as the basis for the new identity.

The core identity remained in place for nearly 15 years and only in 2019 did Sega and Sports Interactive move away from my original design.

Football Manager Logo
Football Manager Reversed Logo
AFC Wimbledon Kit with Football Manager Logo Sponsor
In game shot of Football Manager
Football Manager 2011 Pack Shot

What people
are saying

"Stuart is a truly collaborative design professional who guides the creative process with his depth of experience and knowledge of the field. Exhibiting a solid dose of patience, the deliverable was a logo that reflects with clarity the corporate values and sensibilities I had envisioned, a timeless work of art that will serve me for the long haul. For any other design needs, I'll be contacting him straightaway.”

Motet Inc.

“A huge thank you for helping me create the perfect brand, logo, business cards and leaflets for my business. Your professionalism, skill and knowledge made the whole process so easy! It was a pleasure to work with you and I look forward to working together again in the very near future.”

Shanti Sheffield

Let's work

If you like what you have seen and think I can help you, drop me a quick message. I don’t offer my contact details directly on this site to help reduce spam, so send a quick message and I’ll get back to you as soon as possible.