Football Manager is a football management simulation produced by Sports Interactive and published worldwide by Sega. It has gone on to win numerous awards and continues to dominate the genre of sports management simulations today.
In May 2004 I won £10k in a design competition to create the new identity for the then upcoming new football simulation.
From six thousand international entries my concept was chosen by an online public vote as the basis for the new identity.
The core identity remained in place for nearly 15 years and only in 2019 did Sega and Sports Interactive move away from my original design.
"Stuart is a truly collaborative design professional who guides the creative process with his depth of experience and knowledge of the field. Exhibiting a solid dose of patience, the deliverable was a logo that reflects with clarity the corporate values and sensibilities I had envisioned, a timeless work of art that will serve me for the long haul. For any other design needs, I'll be contacting him straightaway.”
“A huge thank you for helping me create the perfect brand, logo, business cards and leaflets for my business. Your professionalism, skill and knowledge made the whole process so easy! It was a pleasure to work with you and I look forward to working together again in the very near future.”
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